Meliuz bitcoin holdings
The first Brazilian listed company to put bitcoin on its balance sheet, starting with a rule: up to ten percent of cash, no more.
Key figures
- Bitcoin held
- 605 BTC
- As of
- 2026-08-13
- Rank
- 56 of 165
- Value at current price
- $38.2M
- Share of 21 million
- <0.01%
- Average cost
- $103,323 per BTC
Holdings over time
Cumulative bitcoin held after each disclosed event. The line steps rather than slopes because treasury positions change on purchase dates, not continuously.
We have one dated figure for Meliuz so far, shown in the table below, and the table says where it came from. A chart needs at least two dated points, and we would rather show nothing than draw a trend through a single figure. This fills in as the company publishes, or as we backfill its earlier announcements.
Every disclosure we have
| Date | Event | Change | Total held | Note | Source |
|---|---|---|---|---|---|
| 2026-08-13 | Tracked | 605 | Tracker sync |
About Meliuz
Meliuz runs a cashback and shopping rewards platform in Brazil. In March 2025 it filed a policy allowing up to 10 percent of its cash holdings to be invested in bitcoin for long term returns, and bought 45.72 coins for about $4.1 million to start.
The cap did not last. Later in the year the company committed to a much larger acquisition, around $28.4 million, and its position grew past 600 coins, making it the largest corporate holder in Brazil and one of the two largest in Latin America alongside MercadoLibre.
Starting with an explicit percentage limit and then raising it is a more common pattern than the announcements suggest, and it is worth noting because the initial policy is what shareholders voted on. The current position is a multiple of the original mandate.
Compared with its neighbours
Sources
Holdings figures and their dates come from the disclosures linked in the history table above. Read the full methodology.