Pop Culture Group bitcoin holdings
Runs hip hop events for young Chinese audiences, and put $33 million into bitcoin through a dedicated crypto treasury fund.
Key figures
- Bitcoin held
- 300 BTC
- As of
- 2026-08-13
- Rank
- 73 of 165
- Value at current price
- $18.9M
- Share of 21 million
- <0.01%
- Average cost
- $110,000 per BTC
Holdings over time
Cumulative bitcoin held after each disclosed event. The line steps rather than slopes because treasury positions change on purchase dates, not continuously.
We have one dated figure for Pop Culture Group so far, shown in the table below, and the table says where it came from. A chart needs at least two dated points, and we would rather show nothing than draw a trend through a single figure. This fills in as the company publishes, or as we backfill its earlier announcements.
Every disclosure we have
| Date | Event | Change | Total held | Note | Source |
|---|---|---|---|---|---|
| 2026-08-13 | Tracked | 300 | Tracker sync |
About Pop Culture Group
Pop Culture Group organises hip hop and youth culture events in China, produces branded content around them, and sells sponsorship into that audience. In 2025 it acquired 300 coins for about $33 million, held through a newly created crypto treasury fund rather than directly on the operating balance sheet.
The fund structure is what separates it from most entries at this size. Placing the position inside a dedicated vehicle changes who bears the mark to market volatility in the reported accounts and makes the allocation easier to unwind or expand without touching the core business.
The purchase landed during a wave of Asian corporate adoption that included Metaplanet's approval of up to $884 million of further buying and HashKey's $500 million digital asset treasury fund, which is the context this decision was made in.
Compared with its neighbours
Sources
Holdings figures and their dates come from the disclosures linked in the history table above. Read the full methodology.